Medium format price drop

camera_image_50Now is the ideal time to pick up Hasselblad's H5D-50 medium format DSLR as the company's local distributor is offering big end-of-line discounts. Until the end of April, customers can purchase the professional 50-megapixel camera for $27770 (plus GST), a saving of $7000 on the recommended retail price, when buying from local imaging supplier CR Kennedy.

The H5D-50 sports a 50-megapixel CCD sensor, features a 128-second exposure time, ISO range of 50-800 ISO, a three-inch TFT-type colour display, and produces Raw image sizes of 65MB with a 16-bit colour depth.

The camera is designed especially for professional studio and location shooting, compatible with Hasselblad's H System of lenses, and the digital back can be detached and used on a view camera via an H System adaptor.

If you're keen to take advantage of this deal contact Greg Webb, CR Kennedy's industrial product manager, for further enquiries.

If you want to see what the H5D-50 can do, check out the behind the scenes video below where high-end Las Vegas wedding photographers Vegas4Life head out to New Zealand to put the Hasselblad camera through its paces (featuring special appearances by Mr Webb himself).

Medium format going cheap

H4D_40_side_0If you've been feeling the pull of medium format photography but found cost was a barrier, now might be the time to make the leap with Hasselblad offering a significant discount on one of its powerful medium format DSLRs. Hasselblad's local distributor CR Kennedy has just announced a significant price reduction on the H5D-40 for a limited time. Those looking to step up into higher end production can pick up the camera, with its 40MP CCD medium format sensor, for almost $10,000 less than usual.

Until June 30, the Hasselblad H5D-40 will be available for $14065 (plus GST), down from the model's recommended selling price of $23050 (plus GST) – contact Greg Webb, the company's industrial product manager, for further enquiries.

Something of an entry-level model for the medium format world, the H5D-40 is said to be as easy as a 35mm camera to use while benefiting from the high performance advantages of the Hasselblad system, including the HC/HCD lens line. It features True Focus AF, Hasselblad Natural Colour Solution, and digital lens correction plus comes bundled with the improved Phocus 2.0 software.

For more on the H5D-40 check our CR Kennedy's website, or see Danish photographer Henrik Sorensen put the Hasselblad H5D-40 through its paces in a creative underwater shoot in the video below.