Image Nation 2014: Day One

Kelly Lynch reports on the first half of the annual two-day professional photography conference, Image Nation Day one of this year's Image Nation conference saw a diverse array of photographic professionals take to the stage at Auckland's Q Theatre (a new venue for the event) and share their expertise with a crowd of hundreds. The accomplished presenters gave personal accounts of their photographic journeys, shared plenty of advise and awe-inspiring imagery. The following is a brief recap of the day's presentations.

Dean Zillwood


Wellington advertising photographer Zillwood aims for his portfolio to inspire, provoke and entertain, which are the very same components he delivers during his opening talk.  A photographer for 20+ years, he knows the importance of building good relationships and communication, working with the All Blacks, dance companies, opera, Lego, wineries, and more.

“Show the work that you’re doing and you’ll generate more of that kind of work,” he explains.  He plugged the idea to survive you need to adapt: “Photography is what I sell, creativity is my currency”.

He showcased quirky and amusing images taken during photography study at Whitireia last year, stating it’s one of the best things he’s done [for more on Zillwood's personal projects, be sure to pick up the latest issue of The Photographer's Mail].

Top tip: don't just do what the client asks for – always bring something more to the job


Joseph Michael



A guru on the film The Hobbit, Michael works with motion control techniques, builds 3D time-lapse rigs, and creates 360-degree cinema experiences. His latest personal work, Dark Cloud/White Light, is a result of him and his team travelling to isolated South Island locations to record one view for a 24-hour period, producing them as four-minute looped videos in ultra high definition.

Each video was accompanied with a personally composed soundtrack.  Sound easy?  There were myriad technical issues along the way: lens fog, rendering footage, changing batteries and memory cards, sandflies, keeping exposure constant.  The result: a gripping view of 24 hours in a spectacular setting, giving perspective to the earth, night sky and universe we wouldn’t otherwise see.

Top tip: don’t be afraid to fail, through this you learn and adapt


Richard Robinson



Robinson says he wears two masks; one as a photojournalist working at the New Zealand Herald, the other as a passionate  underwater photographer whose  work regularly appearing in New Zealand Geographic magazine.

Inspired by his grandfather, a photographer, he laments the old days of inhaling fixer with him in the darkroom.  Award-winning Robinson loved his photojournalist job on the paper giving him access into people’s lives, but became disillusioned.  His new passion takes him away from crowds and deadlines to remote locations anywhere between the Kermadecs and Subantarctic islands.  He constantly works outside his comfort zone with specialist gear designed to go to greater depths for longer, giving a voice to endangered species.  He shows the graceful side of sharks, captures the essence of organ pipe sponges, and documents the demise of Hector’s dolphins [you can hear more from Robinson in the latest issue of The Photographer's Mail also].

Top tip: be prepared, always have your gear ready


Geoff Blackwell

PQB book stack

Blackwell assures us that publishing is not dead.  Chief of PQ Blackwell, publishers of specialist books like those of photographers Rachel Hale-McKenna and Andrew Zuckerman, Blackwell is also creator of world famous Milk Books. With the almost-demise of bookshops, the company has devised a new way to publish photography books.  Photographer Emma Bass is the first to undertake the project in which there’ll be a short print run of books followed by online version printable to a high quality.

Photographers will be masters of the books, PQ Blackwell the curator.  Blackwell says the books that will work are ones that affect and inspire people. “There will always an audience for quality books,” he insists.

Top tip: good work never goes unrewarded – it might not be financial but good things happen in due course


Liz Ham


Building a reputation on producing soft, feminine shots, showing women sexy yet in control of their own sexuality, Ham has broken with the traditions of a male-dominated industry.  Her love for fashion, fresh concepts, and gorgeous girls with legs up to their ears shows.  She works with a mostly female team, knows the names of all her models, and her work crosses genres of fashion, editorial, and advertising, appearing in magazines everywhere.

With a playfully unconventional style she chooses industrial, rustic locations wherever able, and has even introduced animals to her shoots – a rot wielder, a rat, a parrot perched in the model’s beehive hairdo.  Keep an eye out for her upcoming series of portraits of punk females.

Top tip: don’t be precious, say yes – the interesting things you do will lead on to others

Check back soon for Image Nation day two

Early bird tickets for Image Nation almost gone

IN14The ridiculously generous early bird tickets for a weekend of inspiration talks by top-level commercial photographers, both local and international, have almost sold out. You can currently grab a ticket to the Image Nation conference, hosted by the Advertising and Illustrative Photographers Association (AIPA), for as low as $69, but as of this morning there are only 20 such tickets left.

AIPA, NZIPP and students are eligible for the early bird price of $69, everyone else pick them up for the still very affordable price of $119 – get in quick before they're gone.

The event takes place on Friday, June 13 and Saturday, June 14 – confirmed speakers include international advertising photographer Simon Harsent, local photographers Emma Bass; Dean Zillwood; and Joseph Michael, published Geoff Blackwell, and five more to be confirmed.

The event will this year be held at Auckland's Q Theatre, and you can purchase tickets directly from its website.

Image Nation is always one of the most exciting and creatively energising events of the year and the AIPA has done a commendable job of keeping the prices accessible – if you're a working photographer, assistant, student, or anyone who takes their creativity seriously, you really should be there.

Know your copyrights from wrongs?


Copyright law is never easy terrain to navigate and it seems to get more difficult by the day, which is why one local photography organisation is holding a special education night on the topic next week.

The Advertising & Illustrative Photographers Association (AIPA), as part of its Propel educational programme, will host the Copyright and Licensing Knowledge Share event at Auckland's Minnie Street Studio in Eden Terrace next Tuesday.

The event will give photographers the chance to learn about the principles of intellectual property law as they apply in New Zealand and relating to professional photography.

The informal 'knowledge share' format promises to steer things away from dry lecturing by encouraging attendees to interact, ask questions and share stories with the presenters, who include AIPA Executive Director Aaron K, past AIPA President Ian Batchelor, and lawyer James Carnie, Principal of Clendons Barristers and Solicitors.

The event runs from 7pm until 9.30pm on Tuesday, February 25 and is free for all AIPA and New Zealand Institute of Professional Photography members, with a $10 door charge for non-affiliates – you can check out the Facebook event page here.

Propel: Copyright & Licensing Knowledge Share

February 25, 7pm-9.30pm

Minnie Street Studio, Eden Terrace, Auckland