Keeping you updated on Progear and Apix acquisition details


In Issue No. 207 of The Photographer’s Mail we revealed that Apix Photographic Supplies had been purchased by the shareholders of Progear Ltd. This took place on July 1, with Progear saying that the purchase was made in order to alleviate any anxiety that customers may have had through the conflict of interest between retail and wholesale.

Progear has since announced that changes in the group are being undertaken which will lead to logistical improvements, including more timely and transparent information, better presentation of the range of products, and more emphasis on the company’s web-based initiatives.

Progear emphasizes that there will be no changes in the terms of trade for a customer of either entity, and the pricelist for both companies will remain in unison.

Apix retail customers will now be handled by Progear, while tertiary institutions and resellers will be handled by Apix. The brands of Voigtlander, B+W, Lee, Elinchrom, Benro, Gary Fong, Visible Dust, and Rogue will still be available to wholesalers via Apix.