super resolution zoom

Ricoh gets rugged

The latest manufacturer to through its hardhat into the rugged camera ring, Ricoh has unveiled its new PX camera series.

The new PX compact is water- dust- and shock-resistant so you can whip out the 16-megapixel shooter in any conditions and bank on good results thanks to its Smooth Imaging Engive IV processor.

The resilient point-and-shoot can be submerged to a depth of three metres for up to an hour and still walk away singing, as well as survive a fall from up to 1.5 metres.

The camera can also be easily rinsed off in water thanks to an easy to clean design, so it can be used rather flippantly in the kitchen, garden, or during outdoor excursion without much worry.

The device’s 2.7-inch LCD monitor features a similar level of hardy convenience with an anti-fingerprint coating, wide viewing angle and anti-reflective design for easy viewing in the wildest of situations.

The PX’s 28-140mm lens offers 5x optical zoom along with super resolution boosting the zoom to 10x equivalent and smart subject-tracking AF.

In the spirit of spontaneous photographic adventure, the PX also claims a startup time of 1.4 seconds, so you are unlikely to miss those one-time feats of daring-do.

The new rugged compact also comes packed with pre-set shooting modes, including food-specific ‘cooking’ mode and ‘auction’ mode to make your Trade Me offerings look good, as well as the ability to shoot 1280 × 720 HD video.

The Ricoh PX makes its way to New Zealand in mid-July for a suggested retail price of $399.