Upcoming Christina Force workshops

Later this month you will have the chance to learn from one of the best in the industry when Christina Force hosts two business-focused seminars to help photographers sort out their commercial game plans.

Force, the founder of New Zealand’s first folio consultancy practice, will be taking two workshops– one on sales and marketing, the other on quoting and negotiation – on December 12 in central Auckland.

The sales and marketing workshop will run from 9am to 12:30pm covering the likes how to get into an ad or design agency, how to get the most out of promotional material and how to systemise your sales visits.

Every photographer attending the morning workshop will also guided through creating a personal 2012 marketing plan.

The evening session on quoting and negotiating will run from 2pm to 5.30pm, touching on such topics as asking the right questions, putting together an estimate, writing a cover letter, follow-up techniques and writing treatments.

The Advertising and Illustrative Photographers Association presents the workshops, admission to just one costs $225 for members and $275 for non-members or attend them both for $400 as a member or $500 for non-members.

The venue has yet to be confirmed, though will definitely be within central Auckland, register your interest by emailing

Image: © Sara Orme

Marketing portraits – set up and break down

A short time-lapse video showing the set-up and break down of the kit used to produce a set of simple marketing portrait photographs.