Christina Force

Looking to crack the Asian Market?

Update: The venue has now been confirmed - Axis Building, Studio 3.3, 91 St Georges Bay Road, Parnell, Auckland.

Commercial photographers keen to take their business beyond New Zealand shores have an exciting opportunity to learn from one of the country’s top consultants in Auckland next week.

Folio and marketing consultant Christina Force is holding a full-day seminar titled Cracking the Asian Market on Tuesday, October 2, to help commercial photographers looking to secure work from the Asian market.

Force says New Zealand is a popular go-to destination for major brand shoots from Asia and local photographers are increasingly being recognised as being world-class and being asked on assignments overseas.

But she cautions that without an awareness of how to handle cultural differences and making sure expectations aren’t misinterpreted in translation photographers may miss out on many opportunities.

“If you don’t have experience working with Asian based clients you need to learn some basics before you risk making key mistakes.”

The seminar comprises two sections:

The morning a session, called Getting Your Work Noticed, will cover such subjects as advertising in Asia, the difference in ad agencies, how the buying and production system differs, what to include in a folio, preparing for a sales trip and best marketing approaches.

The afternoon session, Winning the Jobs, will address how to present work for a potential job, variations in wording, descriptions and lingo, basic etiquette, how to negotiate, being prepared for an estimate, deadlines, budgets and legalities and how to get paid.

The morning session runs from 9AM to 12.30PM, the afternoon session from 2AM to 5.30PM and will be held at an unconfirmed venue in Parnell, Auckland – pricing is as follows:

One session (includes tea/coffee): $225 +GST for AIPA Members, $275 +GST for Non-Members.

Both sessions (includes tea/coffee and lunch): $400 +GST for AIPA Members, $500 +GST for Non-Members.

To book a place email admin@aipa.org.nz with your name, contact details, your preferred payment method (cheque, Visa/Mastercard, or internet banking), and which session(s) you would like to attend.

For more information on Force’s experience in the Asian market check out this blog post, or head to the event’s Facebook page to stay up to date.

Image: Christina Force, by Alistair Guthrie

More Force workshops

Following a series of sold-out workshops last year, photography consultant Christina Force returns to the circuit to deliver more seminars on getting your photography business up to scratch in Auckland next month.

Force, the founder of New Zealand’s first folio consultancy practice, will be taking two workshops– one on sales and marketing, the other on quoting and negotiation – at central Auckland’s Studio Lumiere on March 12.

The sales and marketing workshop will run from 9am to 1pm covering the likes how to get into an ad or design agency, how to get the most out of promotional material and how to systemise your sales visits.

Every photographer attending the morning workshop will also guided through creating a personal annual marketing plan.

The evening session on quoting and negotiating will run from 2pm to 6pm, touching on such topics as asking the right questions, putting together an estimate, writing a cover letter, follow-up techniques and writing treatments.

The Advertising and Illustrative Photographers Association presents the workshops, admission to just one costs $225 for members and $275 for non-members or attend them both for $400 as a member or $500 for non-members, all excluding GST.

Places are limited so contact info@aipa.org.nz to reserve your spot.

Upcoming Christina Force workshops

Later this month you will have the chance to learn from one of the best in the industry when Christina Force hosts two business-focused seminars to help photographers sort out their commercial game plans.

Force, the founder of New Zealand’s first folio consultancy practice, will be taking two workshops– one on sales and marketing, the other on quoting and negotiation – on December 12 in central Auckland.

The sales and marketing workshop will run from 9am to 12:30pm covering the likes how to get into an ad or design agency, how to get the most out of promotional material and how to systemise your sales visits.

Every photographer attending the morning workshop will also guided through creating a personal 2012 marketing plan.

The evening session on quoting and negotiating will run from 2pm to 5.30pm, touching on such topics as asking the right questions, putting together an estimate, writing a cover letter, follow-up techniques and writing treatments.

The Advertising and Illustrative Photographers Association presents the workshops, admission to just one costs $225 for members and $275 for non-members or attend them both for $400 as a member or $500 for non-members.

The venue has yet to be confirmed, though will definitely be within central Auckland, register your interest by emailing info@aipa.org.nz.

Image: © Sara Orme