Gear Necessites: Fujifilm introduces the GFX

Fujifilm's new kid on the block — the Fujifilm GFX — is a medium-format mirrorless camera that takes the notion of a medium-format camera to another level. It's very lightweight and compact, and it features a dust- and weather-resistant body to put your mind at ease when you're shooting outdoors. 

But that's just the basics — this camera has a large 43.8x32.9mm CMOS sensor with 51.4 megapixels. This ensures you're able to capture sharp images at a high quality that will be pleasing for pro-enthusiast and professional photographers alike. Whether you're shooting commercial shoots, fashion, or landscapes, this camera will be a great tool in helping you to capture those images you've been dreaming about.

For great colour and tone reproduction, the GFX uses Fujifilm's X Processor Pro imaging processor, and an extensive initial lens line-up has been announced. This line-up features six Fujinon lenses that will be released from early 2017 onwards. These include the GF 23mm F4 R LM (mid 2017), GF 45mm F2.8 R WR (late 2017), GF 63mm F2.8 R WR (early 2017), GF 32–64mm F4 R LM (early 2017), GF 110mm F2 R LM WR (mid 2017), and the GF 120mm F4 Macro R LM OIS WR (early 2017) — so there's plenty to look forward to!

The camera also allows for a series of accessories that could be indispensable for photographers, including a vertical battery grip, a rotary adapter to rotate the detachable electronic viewfinder to any angle, and the camera also allows for tethered shooting, which will be compatible with various RAW-conversion application software.

Check out the video of the development of the GFX to see the full extent of what goes into the construction of each camera: 

For more information on the GFX, head over to fujifilm.co.nz.