Medium format going cheap

H4D_40_side_0If you've been feeling the pull of medium format photography but found cost was a barrier, now might be the time to make the leap with Hasselblad offering a significant discount on one of its powerful medium format DSLRs. Hasselblad's local distributor CR Kennedy has just announced a significant price reduction on the H5D-40 for a limited time. Those looking to step up into higher end production can pick up the camera, with its 40MP CCD medium format sensor, for almost $10,000 less than usual.

Until June 30, the Hasselblad H5D-40 will be available for $14065 (plus GST), down from the model's recommended selling price of $23050 (plus GST) – contact Greg Webb, the company's industrial product manager, for further enquiries.

Something of an entry-level model for the medium format world, the H5D-40 is said to be as easy as a 35mm camera to use while benefiting from the high performance advantages of the Hasselblad system, including the HC/HCD lens line. It features True Focus AF, Hasselblad Natural Colour Solution, and digital lens correction plus comes bundled with the improved Phocus 2.0 software.

For more on the H5D-40 check our CR Kennedy's website, or see Danish photographer Henrik Sorensen put the Hasselblad H5D-40 through its paces in a creative underwater shoot in the video below.