While most camera manufacturers like to play their cards close to their chest, Sony recently gave the game away, revealing its digital imaging strategy at PMA.

The company plans to take burgeoning ‘Micro Four Thirds’ market head on, with Sony’s own iteration of a compact camera with

interchangeable lenses already in production. Using a newly developed Exmor APS-C HD CMOS sensor, which at 24mm x 16mm is larger than the Micro Four Thirds format, Sony exhibited a mock-up model at the show. Along with a range of dedicated lenses, the new compact would shoot HD video using AVCHD format.

Less surprisingly, Sony plans to continue rolling out its range of Alpha dSLRs, integrating the new Exmor APS HD CMOS sensor and HD video. A follow-up to the mid-range a700 is also in the works.

New lenses are also on the cards, with a Distagon T* 24mm f/2 ZA SSM Carl Zeiss wide angle lens and a Super Telephoto 500mm f/4 G on show at PMA.

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