Ricoh has just unveiled the new CX3 compact with a back-illuminated CMOS sensor and a 28-300mm lens.

Incorporating technology introduced in Ricoh’s 2009 GR Digital III camera, the CX3 improves low-light performance via its 10 megapixel back-lit sensor.

It also delivers 1280x720p HD movie recording capabilities, along with the addition of high & low luminance priority  settings for “dynamic range double shot mode” dynamic range expansion effects, and the addition of the “pets” scene mode.

The new camera is expected to retail somewhere around $699.

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