Olympus’ high-end compact has taken away one of the world’s most prestigious design awards.
The international Red Dot Design Award was launched in 1995 to single out products of high quality and superb design.
Olympus’ pro-level compact fits the bill by assembling the manual control and quality lens of a DSLR in a classy, portable design.
The Red Dot jury pointed to the camera’s clean lines and clever functionality, such as a multi-purpose click-stop dial around the lens, as some of the reasons behind the XZ-1’s win.
The top shelf compact market has become a tougher game, with the Panasonic LX series, Nikon P7000 and FujiFilm’s X100 jostling for that high-power dollar, an accolade like the Red Dot could make all the difference for Olympus.
If you are not already acquainted with the Olympus XZ-1 check out this feature-focused video spot.