Previsualization, a term conceived in the era of film photography, described a talent that could take a lifetime of experience to hone. Considered as the ability to employ analogue techniques to manipulate an image for creative effect, previsualization as a practice allowed a photographer to anticipate in advance how a scene, captured in lens, would render in print. Key to previsualization was predictability and control — in part, to avoid incurring the costs of actual production through the wastage of materials. (more…)
The annual Epson/NZIPP Iris Professional Photography Awards were held during the 2015 NZIPP Infocus conference in Queenstown, with judging being carried out during August 6–8 and the awards being presented during a gala event on August 10. The awards are open to all professional photographers in New Zealand and entrants were able to enter up to 10 images across the range of categories. Below, we bring you a gallery of all of this year’s winning images — enjoy!
NZ Photographer of the Year 2015: Tracey Robinson (more…)
In Issue No. 207 of The Photographer’s Mail we revealed that Apix Photographic Supplies had been purchased by the shareholders of Progear Ltd. This took place on July 1, with Progear saying that the purchase was made in order to alleviate any anxiety that customers may have had through the conflict of interest between retail and wholesale.
Progear has since announced that changes in the group are being undertaken which will lead to logistical improvements, including more timely and transparent information, better presentation of the range of products, and more emphasis on the company’s web-based initiatives.
Progear emphasizes that there will be no changes in the terms of trade for a customer of either entity, and the pricelist for both companies will remain in unison.
Apix retail customers will now be handled by Progear, while tertiary institutions and resellers will be handled by Apix. The brands of Voigtlander, B+W, Lee, Elinchrom, Benro, Gary Fong, Visible Dust, and Rogue will still be available to wholesalers via Apix.
Mead Norton answers readers queries on improving your approach to family portraiture
What are the best kinds of lenses for shooting group portraits?
It really depends on how big a group you are talking about. When I am shooting family portraits I usually use my 50mm lens, but when I am shooting larger groups, like everyone at a wedding reception, I generally go to a 35mm or even 20mm lens. But the wider the lens you use, the more distortion you will get and the less flattering the look for people in the photo. (more…)